JISOO BAN

Personal Brand Identity Design



“Jisoo Ban” is an individual in South Korea. This project aims to create her personal visual brand identity design: personal logo and personal brand items. Whimsical Studio focused on the fact that her name is Jisoo and her favorite animal is a baby eagle; Whimsical Studio designed a logo with a symbol mark in a baby eagle shape consisting of her initials – J and S. Whimsical Studio also designed her brand items that can make her daily life even better.


์œ”์ง€์ปฌ ์ŠคํŠœ๋””์˜ค๋Š” ํ•œ ๋ช…์˜ ๊ฐœ์ธ์ธ ๋ฐ˜์ง€์ˆ˜๋‹˜์„ ์œ„ํ•œ ๊ฐœ์ธ ๋ธŒ๋žœ๋“œ ๋กœ๊ณ ์™€ ๊ฐœ์ธ ๋ธŒ๋žœ๋“œ ์•„์ดํ…œ ๋””์ž์ธ, ์ฆ‰ ๋ฐ˜์ง€์ˆ˜๋‹˜์„ ์œ„ํ•œ ๊ฐœ์ธ ๋ธŒ๋žœ๋”ฉ ํ”„๋กœ์ ํŠธ๋ฅผ ์ง„ํ–‰ํ•˜์˜€์Šต๋‹ˆ๋‹ค. ๋ฐ˜์ง€์ˆ˜๋‹˜์˜ ๋กœ๊ณ ๋Š” ๋ฐ˜์ง€์ˆ˜๋‹˜์˜ ์ด๋ฆ„ ์ด๋‹ˆ์…œ์ด J์™€ S๋ผ๋Š” ์ ๊ณผ, ๋ฐ˜์ง€์ˆ˜๋‹˜์˜ ๋‹‰๋„ค์ž„์ด์ž ๊ฐ€์žฅ ์ข‹์•„ํ•˜๋Š” ๋™๋ฌผ์ด ์•„๊ธฐ ๋…์ˆ˜๋ฆฌ๋ผ๋Š” ์ ์— ์ฐฉ์•ˆํ•˜์—ฌ ๋””์ž์ธํ•˜์˜€์Šต๋‹ˆ๋‹ค. ๋ฐ˜์ง€์ˆ˜๋‹˜์„ ์œ„ํ•œ ๊ฐœ์ธ ๋ธŒ๋žœ๋“œ ์•„์ดํ…œ์˜ ๊ฒฝ์šฐ, ์•ผ๊ด‘ ๊ฑฐ์šธ์ด๋‚˜ ํŠธ์œˆ ๋ ˆํ„ฐํ—ค๋“œ๊ณผ ๊ฐ™์ด ๋ฐ˜๋ณต๋˜๋Š” ์ผ์ƒ ์†์—์„œ ์ฆ๊ฑฐ์›€์„ ๋А๋‚„ ์ˆ˜ ์žˆ๋„๋ก ๋‹ค์–‘ํ•˜๊ณ  ํฅ๋ฏธ๋กœ์šด ์•„์ดํ…œ์„ ์—ฐ๊ตฌํ•˜์—ฌ ๋””์ž์ธํ•˜์˜€์Šต๋‹ˆ๋‹ค.



The Client of this Acclaimed Project is

Jisoo Ban


This Project has been Honored with

IDA Design Award 2022 Honorable Mention

Copyright © 2024 Jang Won Lee. All Rights Reserved.

copyright © 2024 Jang Won Lee. all rights reserved.